7 Steps To Grow Your Business...The Embark Marketing Map™ gives you a 7-step action plan to discover what is missing from your marketing and unlock your hidden marketing strengths. The Marketing Map will help you replace confusion and frustration with a powerful and practical game plan to fuel the growth of your business. Click "PLAY" (above) to hear the Marketing Map™ explained on a special presentation of Advancing Your Business.
• Narrow Customer Focus and Define Target Customers
• Determine the Most Powerful Customer Motivation
• Focus On Your Most Profitable Products/Services
• Determine How You Want Customers To Think of You
• Evaluate Strengths/Weaknesses Compared To Competition
• Define Your Competitive "Position"
• Discover the Marketing Tools You Never Knew You Had
• Fuse Operations with Marketing
• Establish Risk Reversal to Overcome Consumer Fears
• Evaluate Your Location(s)
• Design: Imaging, Logo/Collateral, Facilities, Packaging, etc.
• Develop Your Website to be Focused, Relevant, & Proactive
• Establish “Permission Based" Email Marketing
• Put "Web 2.0" tools to Work for You (blogs, podcasts, & more)
• Identify Public Relations Opportunities
• Design Public Relations Game Plan
• Establish Affiliate Marketing Partnerships
• Clearly Define the Role of Sales in Your Company
• Strengthen and Systematize Your Sales Process
• Establish Effective Measurement System
• Systematize Your Referral Process
• Determine the Best Advertising Mediums for Your Company
• Refine All Existing Marketing Design and Copy
• Identify Cost-effective Event Marketing Opportunities
• Develop Advertising Event Calendar
