All men are created equal, but all customers are not! Some buyers represent greater profit potential for your business than others. Likewise, certain products or services you offer – or could offer – represent a greater return on your investment than others.

Your first step is to sharply focus your customer and product offerings strategy. Prioritizing customers and products makes your marketing more efficient and profitable.

Next, you must identify your customers' most powerful motivation, both emotional and practical, for spending money on your product.

Focus on the right customers and understand how they are best persuaded to buy from you. Then, identify the products that are most profitable and best solve your customers’ problems. Click "PLAY" (above) to hear Step-1 of the Marketing Map™ explained.