The Internet brings tremendous opportunities for your business that didn't exist just ten years ago. On Step-4, you'll take full advantage of new online tools and advances.

You’ll make your website more than just a menu of information, but a relevant resource for your customers and prospective clients. Your website must proactively lead visitors toward a specific action.

You’ll optimize your search engine ranking, and consider targeted pay-per-click (PPC) advertising to draw ideal buyers to your site.

You’ll employ permission based email marketing to increase sales, and explore opportunities to use  "web 2.0" tools, such as blogs, podcasts, video, and networking. Click "PLAY" (above) to hear Step-4 of the Marketing Map™ explained.