Bill Gates once said that if he had only one dollar to spend on promoting his business, he’d “spend it on PR”. Public relations can indeed be a powerful tool. While impossible to control, PR is generally less expensive and more credible than advertising.

On step-5, you’ll use public relations to: Increase awareness of your company, create positive public opinion toward your business, and build trust with clients and prospects.

Affiliate marketing (working together with non-competing businesses) is another cost-effective marketing method.  When you join forces with quality, ethical, non-competing companies, everyone wins... including your customers.

When properly executed, PR and affiliate marketing are low-cost methods for growing your business.  Click "PLAY" (above) to hear Step-5 of the Marketing Map™ explained.