If person-to-person selling plays a large role in your organization, you certainly understand its importance. However, if your company doesn’t employ full-time salespeople, you may feel that strengthening your sales techniques and systems isn’t important. Not so fast!

Many businesses that aren’t considered sales-driven still benefit greatly from improving sales practices. For example: Restaurants rarely employ salespeople, yet simple selling techniques can increase appetizer and dessert sales, raising the average ticket amount.

On Step-6, You'll develop a written sales plan that describes your process for collecting leads and referrals, and turning prospects into customers.

You'll outline a basic measurement system for evaluating tactics, as well as the sales performance of each member of your staff.

A well designed sales system will help you and your staff achieve greater results from your selling efforts. Click “PLAY” (above) to hear Step-6 of the Marketing Map™ explained.