Trout on Strategy "Capturing Mindshare, Conquering Markets"
by Jack Trout
Purple Cow "Transform Your Business by Being Remarkable"
by Seth Godin
ALL Business is Show Business "Create the Ultimate Customer Experience to Differentiate..."
by Scott McKain
A Genie's Wisdom "A Fable of How a CEO Learned to Be a Marketing Genius"
Differentiate or Die "Survival In Our Area of Killer Competition"
Duct Tape Marketing"The World's Most Practical Small Business Marketing Guide"
by John Jantsch
"Capturing Mindshare, Conquering Markets"
"Transform Your Business by Being Remarkable"
"Create the Ultimate Customer Experience to Differentiate..."
"A Fable of How a CEO Learned to Be a Marketing Genius" 
"Survival In Our Area of Killer Competition"
"The World's Most Practical Small Business Marketing Guide"
