1. All Marketers Are Liars The Power of Telling Authentic Stories in a Low-Trust World

by Seth Godin

2. The Purple Cow "Transform Your Business by Being Remarkable"

by Seth Godin

3. Reality Marketing Revolution "Transform Your Small Business Into a Money Making Machine"

by Eric Keiles / Mike Lieberman

4. Trout on Strategy "Capturing Mindshare, Conquering Markets"

by Jack Trout

5. The E-Myth Revisited "Why Most Small Businesses Don't Work, and What To Do About It"

by Michael E. Gerber

6. The Ultimate Sales Machine "Turbocharge Your Business with Relentless Focus on 12 Key Strategies "

by Chet Holmes

7. Duct Tape Marketing "The World's Most Practical Small Business Marketing Guide"

by John Jantsch

8. Good to Great "Why Some Companies Make the Leap... and Others Don't"

by Jim Collins

9. The Wizard of Ads "Turning Words Into Magic and Dreamers Into Millionaires"

by Roy H. Williams

10. A Genie's Wisdom "A Fable of How a CEO Learned to Be a Marketing Genius"

by Jack Trout

11. The Big Red Fez "How To Make Any Website Better"

by Seth Godin

12. Differentiate or Die "Survival In Our Area of Killer Competition"

by Jack Trout

13. Your Marketing Sucks "The World's Most Practical Small Business Marketing Guide"

by Mark Stevens

14. Permission Marketing "Turning Strangers Into Friends and Friends Into customers"

by Seth Godin

15. The 21 Irrefutable Laws of Leadership "Follow Them, and People Will Follow You"

by John C. Maxwell

16. The One Minute Manager "Increase Productivity, Profits, and Your Own Prosperity "

by K.Blanchard / S.Johnson

17. ALL Business is Show Business "Create the Ultimate Customer Experience to Differentiate..."

by Scott McKain

18. Creating Customer Evangelists "How Loyal Customers Become a Volunteer Sales Force"

by Ben McConnel / Jackie Huba

19. Don't Make Me Think "A Common Sense Approach to Web Usability"

by Steve Krug

20. Made to Stick "Why Some Ideas Survive and Others Die"

by Chip Heath / Dan Heath