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Chet Holmes:
The clutter Factor
Roy H. Williams Talks
About Being Different
Seth Godin: Sliced Bread and
Other Marketing Delights
Seth Godin: Meet The Grandparents (reach right people)
Scott McKain: Wrecked Cars & Customers Loyalty
Scott McKain: Customer Service Lessons From "Taxi Terry"
Laura Ries: "Show Business" (Picking a Great Name)
John Jantsch:
The Definition of Branding
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